Memri: old photos and letters that talk, set up by family — Pre-seed, pre-launch. The short version is below; the 15-slide deck is one click.
Email sequencesThree sequences, eleven emails.
Send-ready HTML emails for Memri (memri.media): 600px, table-based, phone-friendly, one call to action each. Timing is shown on each track. Click any email to open it at full size.
Merge fieldsNames shown (Sam, Ruth, Maya, Leo) are sample values for merge fields such as buyer_first_name, elder_name and grandchild_1. Investor and partner greetings are merge fields too, and those emails sign off as the founder.
FiguresEvery statistic comes from Memri's foundation research (accessed 28 Sep 2026) and carries its source in the investor email. The pre-seed round is proposed, not committed.
AssumptionsThe family plan starts monthly ($12.99) after the free first photo or letter; day 14 offers the $119 annual plan or a gift year. Links point to "#" until the product URLs exist.
3 emails
Investor outreach
One intro and two follow-ups, sent personally by the founder from their own inbox. Plain, short, no images. Stops on any reply.
From: The founder <founder@memri.media>
Re: Memri: the 90-second version — What she hears when she points her phone at a letter from 1962.
Closing the loop on Memri — Last note from me, with the dates we're working to.
5 emails
Family onboarding
Five emails to the family member who set Memri up. Goal: someone sits with her for the first three photos within 48 hours, the family checks the names Memri learned, her photos come alive, and the grandkids open the keepsake box.
From: Memri <hello@memri.media>
Welcome, Sam. Sit with Ruth for the first three photos — It takes about ten minutes, and she only has to talk. Here is how it goes.
Pick three photos to sit down with — Ones with people in them: a wedding, a vacation, the day something opened.
Look who Memri learned about — Names from her first stories are in your family graph. Check them, and add the people she hasn’t mentioned yet.
What Ruth shared this week — 3 letters, 2 photos and a question about the lake.
Ruth's keepsake box is ready for Maya and Leo — Her first recorded story is in. Keep the whole year for $119.
3 emails
Senior-living partners
Three emails to activity directors at senior-living communities, offering a free pilot group session. Sent personally by the founder.
From: The founder <founder@memri.media>
An afternoon of letters and photos for your residents — A free 60-minute pilot session at your community, run by us.
What the session looks like, minute by minute — Plus what families receive afterwards, and what we need from your team.
Last note: pilot sessions this season — We're holding two spots and can fit around your activity calendar.